If you had a tween in your household in the early ’00s, there’s no doubt you were familiar with the brand Justice. With all of its rainbow-colored clothing and accessories, complete with glitter galore, Justice epitomized early ’00s youth fashion. Of course, style has since evolved and sadly, Justice is disappearing as a result. The brand is the latest casualty of the ongoing retail crisis: It was announced this week that all Justice stores are closing by early 2021. Read on for the details, and for more retail news that could affect you, check out These Two Toilet Paper Companies Just Filed For Bankruptcy.
The announcement came from parent company Ascena Retail Group Inc., which had already closed around 600 of Justice’s 800 stores across the U.S in August. In the summer, Ascena announced its intention for Justice to become a “primarily online platform,” supplying clothes, footwear, and accessories for girls between the ages of 6 and 12.
But the situation has since changed. “A wind down of all Justice locations is expected to conclude by early 2021,” a representative for the company said in a statement on Nov. 11. Remaining Justice stores are set to stay open through the holiday season, although certain branches have already begun liquidation sales, offering discounts of up to 90 percent.
Ascena sold the brand to Bluestar Alliance LLC at auction for around $90 million. Bluestar, whose portfolio also includes Bebe, Brookstone, and Limited Too, is hopeful that they’ll be able to rebuild and grow the Justice brand. “Justice is an important asset with years of growth ahead. An icon of tween culture, with its influence felt across fashion, lifestyle, pop culture and more, we see opportunity for global brand extensions and partnerships,” said Bluestar CEO Joseph Gabbay. The brand management firm’s co-founder, Ralph Gindi, added, “Justice is the world’s best-known tween brand, yet it still has the capacity to grow.” And for other victims of the retail apocalypse, check out This Iconic Sporting Goods Company Is Closing Stores Nationwide.
Read the original article on Best Life.