Vi becomes IPL 2020 co-sponsor, gets live broadcast sponsorship rights

New Delhi: Telecom operator Vodafone-Idea (Vi) has become the co-sponsor of the upcoming Dream 11 IPL 2020. IPL 2020 is going to start in UAE from 19th September. The company has given this information through a press release on Saturday, September 12.

Vodafone and Idea had earlier had some engagement in the IPL cricket tournament. But this is the first time Vodafone Idea has signed a sponsorship deal since its merger in August 2018. The company now operates under the brand name ‘Vi’.

Vi has been granted co-sponsorship rights for the live broadcast of the T20 Premier League. Dream 11 IPL 2020 will be held in Abu Dhabi UAE this year. This telecasting will be done on Star Sports Network.

Let me tell you that Dream 11 won the IPL 2020 sponsorship for Rs 222 crore. Vivo has since been removed from sponsorship due to an ongoing border dispute between India and China.

At the moment Vi does not mention financial data related to the co-sponsorship deal with Star Sports. On Monday, September 7, Vodafone Idea launched its new brand identity in India.

The company announced on Saturday that it now has about 280 million subscribers in India, as per Vi June figures.

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