MUMBAI: Geo is set to launch new Geophone offers and low-cost smartphones as part of its aggressive strategy, which is likely to benefit it in gaining new subscribers, a report has said. The partial delay in raising tariffs will also have no effect on the user (ARPU) on its steadily rising average revenue as its strategy has resulted in Geo increasing its customer base and will continue to do so in the future, according to a recent report from JM Financial. Is.
The growth in Geo’s subscribers slowed in FY21, as spectrum limitations were raised due to the unexpected surge in data usage after the Covid period. “… And Harif (Bharti) had a better performance and position which got a bigger share in mobile broadband subscribers. However, we believe that as a result of Geo’s aggressive strategy of acquiring higher frequency bands and developing its capabilities, it has the potential to grow its subscribers, ”he observed.
It was also pointed out that the new “aggressive” Geophone offer and the subsequent launch of low-cost smartphones would speed up the process of adding subscribers. The report also observed that the pace of growth for Geo subscribers slowed slightly to 2.3 million per month, compared to 4.7 million in March 2020. The report also points out that new Geophone plan subscribers no longer have spectrum limitations. Will play a key role in enhancing.
Both the new Geophone offer and the upcoming smartphone launch will boost subscribers successfully and the tariff hike at the end of FY22 will be a catalyst for the industry as a whole, the report said.
“We believe that Geo can focus on expanding its mobile subscriber base in the long run through direct sales and digital sales. Gionee’s B2C business-to-consumer approach opens up huge potential to transform digital opportunities into financial benefits, while the commercial B2B2C approach (business-to-consumer) adopted by Bharti is no surprise, ”JM Financial reported.