Mumbai: The country’s leading e-commerce company Myntra has decided to change its logo. A woman activist from Mumbai had lodged a complaint against him with the cyber police, alleging that the logo was insulting to women. After this, the company has decided to change the logo.
In December 2020, Naz Patel, a Mumbai-based activist, lodged a complaint with the Avesta Foundation, an NGO. Describing the logo as insulting to women, Patel demanded action against the company and removal of the logo. Patel raised the issue on various social media platforms. This also brought people’s attention to this issue.
The company had asked the police for a month
After the complaint was filed, a month was demanded from the company officials to change the logo. Rashmi Karandikar, DCP, Mumbai Police Cyber Crime Division, said, “We found that the logo was insulting to women by nature. After the complaint was made, we sent an email to Myantra and their officers met us. Officials said they would create a logo. Will replace in a month. ”
The new logo will now be used
Following the controversy over the logo issue, the online shopping app decided to change the logo on its website, application and packaging content. Myantra has instructed printing for packaging materials with new logos. Mayantra is one of the largest online retailers of textiles and accessories in India.